“Pioneering Initiatives in the Service of Humanity”
Take the initiative in serving humanity through significant assistance to those in need
Encourage tolerance among people to serve the needy in different parts of the globe
Extend bridges of cooperation with domestic and world organizations involved in humanitarian work
Provide financial support to various care giving programs
Spread the culture of social integration in the Emirati society
Encourage all aspects of voluntary work
Morally support owners of distinguished initiatives and encourage people keen on charity work to take initiatives and proceed further.