Vision and Mission


“Pioneering Initiatives in the Service of Humanity”



Take the initiative in serving humanity through significant assistance to those in need


Encourage tolerance among people to serve the needy in different parts of the globe


Extend bridges of cooperation with domestic and world organizations involved in humanitarian work


Provide financial support to various care giving programs


Spread the culture of social integration in the Emirati society


Encourage all aspects of voluntary work


Morally support owners of distinguished initiatives and encourage people keen on charity work to take initiatives and proceed further.​